GOAL SUCCESSION

(Achievement of goal and modification in goal are called goal succession)

                           

                    Goal succession is the act of intentional review and modification of existing goal by the top level management.

                Organizational goal when once formulated can also be changed due to the changes in the external and internal environment by organization fulfill the goals for which, it was created it face the crises of existence. In such peace it many change the goal of its business and about some other related goal. So the process of developing new goals for the achievement of corporate goals and development is called goal succession. It means to developed new goal for the achievement the old goal for the achievement the old one and when the old goal is achieved new goal is made.

                 When an organization I faced with the problem like acute competition, declining sells, shortage of funds, resources etc. And other environmental challenging its need to find new goal for survivable and modify its excising goal in order to enhance the existing goal.

For example: (If organization had stated labor welfare as its goal by extending housing, medical and educational facilities to its employee with the passage of time, it realized that this goal has been achieved. And therefore a new goal has to be constituted as workers participation in management decision making this is goal succession.)

 Reason for Goal Succession:

1.  Original goal achieved: When original goal is achieved in a living period of time it is essential for an organization to set new goal. Setting new goal is necessary for perpetual existence of an organization. 

2. Environmental adaptation: Environment is the dynamic and regularly influences organizational functioning. So, every organization needs to modify its original goal in accordance with the environmental changes. 

3. Unachievable goals: When original goal cannot be achieved even by the hard work of the management it needs to received and modify the existent goal. Modification in goal also be needed if actual performance, deviates significantly from targets.